Matilda is the founder and CEO of sustainable farm-to-table e-commerce grocery platform YiMiShiJi (http://www.yimishiji.com) and the Co-Founder and Managing Director of Bits x Bites (http://www.bitsxbites.com), a brand new, Shanghai-based Accelerator program and VC that focuses exclusively on companies that are “shaping the future of ‘good’ food”.
Though Matilda is now in full-on entrepreneur mode, she previously worked at world renowned consulting firms like IDEO and the Boston Consulting Group. With so many people now making the leap from corporate to startup, I asked Matilda to share her thoughts on the transition, compare and contrast her experience with her initial assumptions, and provide some advice to others considering doing the same.
As Matilda and I are both extremely passionate about food that is simulanteously good for the individual, as well as the planet, we had some fun discussing her work with YiMiShiJi, and imagening the potential innovations that may emerge from the new accelerator program.
Of course, I also posed some of my more unusual questions to Matilda, like “If aliens landed on earth and you were responsible for greeting them, what is the first thing you would show them?” Her answer WILL surprise you:)
Matilda is a great example of the new breed of entrepreneur who combines experience, market savy, and emotional intelligence, with a bottom line that holds financial returns and positive impact as equally important performance metrics. In fact she recently received recognition for her oustanding approach to business (and life) by being selected to the class of 2017 TED Fellows (golf clap).
Matilda was honest, open, and shared many experiences that are no doubt to be insightful for aspiring entrepreneurs. I highly recommend you check this one out.